Press and PR Copywriting
If you're in marketing, you've heard of MailChimp - a little email marketing solution company in Atlanta. When I say little I mean they have millions of customers.
They were one of the first, if not the first, to offer Freemium accounts. But before that, when they only had 15,000 customers, they hired me to write a few press releases.
I can't take all the credit for where they are today, but the press releases I write, especially the ones I wrote for MailChimp, got noticed.
Press releases are only as good as the announcement itself. That's why it's important to hire a copywriter with press and PR copywriting experience. You've seen press releases with points that don't connect - let me connect points for you and tell your story properly.
That's one reason it was easy to tell their story when they released new features. I don't make it complicated. Storytelling should be basic, easy to understand, yet powerful enough to make a difference.
Yes. When MailChimp hired me to write a series of press releases, I covered topics on Google Custom search for email marketing research, email marketing experts list and email authentication.
– See MailChimp Releases Google Custom Search Engine for Email Marketing Research Press Release
– See MailChimp Creates Email Marketing Experts List Press Release
– See MailChimp Increases Email Marketing Deliverability Rates Press Release
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