What are optimized blog writing services?

But what exactly are optimized blog writing services? Optimized blogs are similar to optimized websites. Like optimized websites, we use advanced search engine optimization (SEO) techniques including keyword analysis to determine the best topics to help your organization reach higher in the search engine results pages (SERPs).

In fact, you can call them SEO blogs if you want, but SEO or optimized blogs do more than generate high quality traffic, they keep your organization in front of current and prospective customers, vendors, and partners. How do you stay in front of your target audiences with optimized blogs?

As more optimized blog posts are written and published, organic search engine traffic to your website increases. And since we use keywords your prospective customers, partners, and vendors are using in search engines, the organic traffic your website receives is pre-qualified traffic.

Optimized blog writing services and your organization

How can your company benefit from ongoing optimized blog writing services? There are dozens of ways, too many to list here. Instead of listing all the great reasons optimized blog writing services help your organization, I will list the top five reasons:

1. Optimized blog writing services combine SEO copywriting services with promotional writing services to help attract search engines, current and prospective customers, vendors, and partners.
2. Optimized blog writing services keep your target audiences informed as to what’s going on with your products, services, and company.
3. Optimized blog writing services enhance existing website content writing services to increase search engine ranking pages (SERPs).
4. Optimized blog writing services boost long-term client relationships.
5. Optimized blog writing services build brand equity by keeping your brand in front of your target audiences.

Over the years Young Copy has helped companies achieve remarkable results in search engines by creating quality content that search engines like Google, Yahoo!, and Bing pick up. We have seen companies move from page 200 or higher to page 1 in Google with optimized blog writing services. That’s remarkable. And it works.

Are you ready for an optimized blog?

Would you like your company to have an optimized blog that generates qualified leads on a daily basis? Are you interested in finding the most effective blogging schedule and the best topics for your industry? Are you ready to combine the power of promotional writing with optimized blog writing and ongoing marketing services?

When you hire Young Copy, we’ll do everything from generating a list of topics that your current and prospective customers will read to optimizing your blog content so Google, Yahoo!, and Bing will find your website and rank your website in the top search engine results pages (SERPs).

Getting started with your own optimized blog

If you are ready for your organization to have an optimized blog, let’s talk today. Find out how Young Copy can maintain your optimized blog and keep your sales team busy. After all, busy is good. Busy means your business is growing.

Contact Young Copy today to get started on your ongoing optimized blog writing services campaign.

A while ago, PEER 1, a global colocation and web hosting provider with 17 data centers worldwide (and growing), hired Young Copy to write white papers, brochure copy, email newsletter copy and other marketing communications content. In marketing, combining offline marketing such as brochures, print newsletters and white papers, with online marketing like website content, press releases, blogs, and email newsletters, generates a much stronger response in terms of high quality leads.

Take a few seconds and look at the PEER 1 Corporate Brochure I wrote. Each element in the brochure serves its own purpose, but providing a website address in the brochure can lead to a website visit, where web content can persuade the visitor to download a recent white paper or sign up for a newsletter in exchange for an email address. You can see the potential for educating prospective clients multiply when both offline and online marketing tools are used together.

One of PEER 1’s sub-brands, Server Beach, a self-managed server hosting company, also used Young Copy’s professional copywriting services to coordinate existing online and offline marketing efforts. Their new website copy compels visitors to take action and positions Server Beach as industry experts.

Generating leads and speeding up the sales cycle

Getting noticed by your target audience produces high quality leads. And the more channels you use to reach your target audiences, the more leads you can generate. But it takes many steps to move a lead toward a sale, especially when your product or service is complex or expensive. Generating a coordinated marketing campaign with both online and offline elements can speed up that process. For example, reach prospects by using professional copywriting services to coordinate white paper writing and brochure writing, and make sure the website copywriting offers ways to receive the offline materials.

Different influencers among your target audience have unique needs, so a combined sales campaign with many hooks but the same focus gets everyone on the same page faster and helps you close a sale faster.

Young Copy, we are copywriting experts

We are experts at writing compelling copy that turns visitors into customers. Young Copy professional copywriting services include brochure writing services, white paper writing services, website content writing services, and other writing and marketing services such as search engine marketing (SEO) that will take your business to the top of your industry. We also specialize in effective marketing campaigns for technology, ecommerce, and web hosting, or any business that requires delivering a well-crafted message that motivates readers to take action.

Young Copy’s team of expert copywriters can work seamlessly with your in-house design team to produce your powerful marketing collateral, just like we did with the PEER 1 Corporate Brochure. Or Young Copy can handle both the professional copywriting services and the professional design services, depending on your specific needs. Contact Young Copy today to learn more about customizing your offline and online marketing to attract your target audiences and turn visitors into customers. In turn, you can improve your sales process and generate more revenue.

View and Download PEER 1 Brochure

In case you missed the links to download the PEER 1 brochure, click on the links below to download and view. The PEER 1 brochure is really nice – well designed and well written. Exactly what you can expect when a professional copywriting company and a talented design team collaborate. Plus the PEER 1 Corporate Brochure only takes a few seconds to download.

View PEER 1 Corporate Brochure (PDF)

So how do you reach those interested customers? Implement a white paper marketing strategy and start generating quality leads by educating your target audience.

How did NaviSite’s white papers generate leads?

Writing white papers relevant to your target audience creates relevant leads. The first white paper Young Copy wrote for NaviSite is geared toward small businesses that may not know how important data protection is for their continued success (Small Business Strategies to Limit the Risk and Affects of Data Loss). The second white paper explains the differences between traditional software deployment and NaviSite’s Software-as-a-Service (SaaS) deployment for businesses of all sizes (SaaS – Multi-Tenant and Single Tenant).

Decision makers who read these two white papers are presented with an issue and then given a solution. If the decision makers need a data protection solution or a SaaS deployment solution, the two white papers are written to educate the readers, explain the solutions, and demonstrate why NaviSite’s solutions are ideal. That said, interested readers will take action by contacting NaviSite.

Another aspect of Young Copy’s white paper writing services is how we incorporate examples of the sponsoring company’s solution in action; and sometimes the opposite, what can happen without that solution. In this case, we incorporated examples of NaviSite’s solutions. That way, decision makers reading the two white papers can assess and make comparisons based on their specific needs. When the decision makers contact NaviSite, they are a highly qualified lead.

Side Note: It’s not just decision makers who read white papers

In some cases, it may be someone who reports to the decision maker. That person is tasked with reading white papers and learning which companies provide the right solution to the reader’s issues or problem. If your white papers are not written properly, your prospective customers will move on to another company’s solutions, causing you to lose thousands of dollars in recurring revenue. On the other hand, if your white papers are written properly, the person reading your white paper will note your company as a potential provider and share that information with the decision maker, or the person who will soon be paying your company for the solution you provided in your white paper.

How Young Copy white paper writing generates leads

Young Copy white paper writing services utilize extensive white paper research to develop content specifically targeted at your ideal customer and to make sure the white paper focuses on a single problem facing that type of customer. As an expert white paper copywriter, I know first-hand how to aggregate and write content that generates the highest quality leads for your business. By doing so, I highly recommend that you do not waste time and manpower trying to attract customers that, well, just aren’t interested in your products and services.

The return on investment from leads generated by white paper copywriting services can lead to tens of thousands (or more) in revenue, and pave the way for profitable repeat business. All white papers, especially IT white papers, must interest the reader, educate them about a problem or opportunity facing their business, and position your products, services, and company as the best solution. But not all white paper copywriters and white paper copywriting services companies know how to write white papers that effectively generate qualified leads.

Young Copy’s proven white paper copywriting services have been generating quality leads for its clients in hosting, ecommerce, technology, and software for over ten years. And we can prove it. Oh, did I mention we are IT white paper writing experts?

How can you get started with white paper marketing?

Young Copy will produce successful lead-generating white papers for your business at a fraction of the cost of what other writing companies charge. We can write white papers on a topic you choose, or help you determine the best topics for your company and industry. If you have pages of notes and have no idea how to convert those notes into a powerful, lead-generating white paper, send those notes to us and we will produce a winning white paper for your company. Contact Young Copy today and let’s talk about how white paper marketing can take your business to the next level.

View and Download NaviSite White Papers

In case you missed the links to download the NaviSite white papers at the beginning of this post, click on the links below to download and view. These are really good white papers and only take a few seconds to download.

Small Business Strategies to Limit the Risk and Affects of Data Loss: Preventing unplanned downtime and business failure.

SaaS – Multi-Tenant and Single Tenant: Deployment Models in the Age of Virtualized Instances

Read the article

I have wanted to write an article about white papers for a while, but have been too busy writing white papers to write an article on the topic itself. In the latest issue of Ping! Zine web hosting magazine, I wrote Generating Leads With White Papers that describes in detail how your business can benefit from a well-written white paper.

White papers are not for every business, just those that want to generate high quality, revenue-generating leads. And it can all be done with a well-written white paper. I have personally seen many companies generating leads from using white papers written by Young Copy. And like all our promotional and technical writing services, clients receive high quality white papers for a fraction of what other so-called writing companies are charging when using Young Copy’s white paper writing services.

What you will learn

As a professional writer and having written copy for dozens of software, hosting, and technology companies, I have learned that many people often think a white paper is a 1-2 page technical document describing a technical solution. A white paper is much more than a 1-2 page technical document. In the Generating Leads With White Papers article I go over everything you need to know about white papers including the following.

• Defining a white paper
• Purposes of a white paper
• Who reads white papers
• Debunking the white paper myth
• White paper layout
• White paper design
• Publishing white papers
• Cost of white papers

The Generating Leads With White Papers article is not to teach you how to write a white paper, but to educate you on the benefits of using white papers to generate qualified leads for your business. I highly recommend you take a few minutes to read the article and as always, contact me with any questions or comments.

How to get the article

Three ways you can read the article – all exceptional and worth your time.

1. Download the PDF version of Generating Leads With White Papers.

2. Read the full HTML version in the Young Copy Resource Center on the Generating Leads With White Papers page.

3. Visit Ping! Zine Web Hosting Magazine, download issue 37, and turn to page 32.

So why now?

Over the years Young Copy has been perfecting website content and copywriting to help clients increase their revenue. Although Young Copy is a promotional and technical writing services firm, clients have always requested marketing services including search engine optimization (SEO) services as well as marketing design services such as website design, banner design, magazine ad design and so on. That said, we have started surfacing those marketing services so more clients can be aware of everything we offer.

As a team, Young Copy has the expertise and skills to fully audit an organization’s website for everything including website content, copy, SEO, design, and ongoing marketing as part of our customized marketing solutions. After launching several successful projects that incorporated everything we do, I decided to step back and perform a website audit on Young Copy’s website. As a result of putting all our services together into one powerful marketing communication strategy, I wrote an article in Ping! Zine detailing what a website auditor does and can do for your business.

What you will learn

If you want to increase revenue generated by your website, you should consider reading the “Are you ready for a website audit?” article. You will learn what a website auditor is and does. Plus you will get insight as to the many aspects of having a website audit completed by a professional website auditor.

For example, you will be introduced to many of the practices we use every day to help clients achieve remarkable success including:

• Proper Call-to-Action
• Usability
• Website Design
• SEO
• Copywriting
• Brand Equity

Before you spend more of your hard earned dollars on advertising campaigns, website design services, SEO copywriting services, and other marketing initiatives, you need to spend a few minutes and read over the items defined in the “Are you ready for a website audit?”article.

Don’t spend another minute wondering what it takes to generate more revenue with your website. Instead, read the “Are you ready for a website audit?” article and learn how you can increase your visitor-to-customer ratio by implementing the ideas and concepts provided to you by a professional website auditor.

How to get the article

There are three ways you can read the article.

1. Download the PDF version of Are you ready for a website audit?.

2. Read the full HTML version in the Young Copy Resource Center on the Are you ready for a website audit? page.

3. Visit Ping! Zine Web Hosting Magazine, download issue 36, and turn to page 24.

Before you read this blog post any further, head on over to Beanstalk and read the Customer Story: Young Copy blog post written by Chris Nagele, Principal of Wildbit, Beanstalk’s parent company.

Benefits of using Beanstalk

With big brand names using Beanstalk’s subversion hosting like Puma, New Relic, and Realmac Software, Young Copy set out to become a featured brand as well. Using Beanstalk has proven more than useful by providing Young Copy, our team of technical writers, and our clients with multiple benefits including:

• Fast and easy setup / administration
• Security
• Reliability and speed
• User-friendly
• Affordable

In addition to the great usability aspects of Beanstalk, Young Copy is saving thousands of dollars annually by moving to a hosted subversion service. And we haven’t looked back since starting, which led us directly to becoming a featured customer on the Beanstalk blog.

Why we were featured on Beanstalk

Young Copy is an up and coming professional writing services company that has developed a brand for providing high quality writing services that generate results. For years, mostly developers and programmers have been using some type of version control. Since we cater to software and technology companies that use version control, using subversion hosting makes sense for our technical writing team.

Chris says, “Version control is no longer just for software developers. With Beanstalk’s ease of use, it can be applied across many industries including design, writing, and document management. Young Copy is a great example of this.”

Chris is right. And Young Copy has proven that point. Since using Beanstalk, we have improved the turnaround time for delivering software documentation and technical manuals to our clients while achieving higher quality in the work we complete. As a result, our technical writing services clients are happy, very happy.

What you’ll learn

You may already be utilizing standard press releases, but you may not be generating the results you want or expect from a press release marketing campaign. As Senior Editor of Ping! Zine Web Hosting Magazine, I recently published an article detailing the major differences between standard and optimized press releases.

Why you should read the article

Take a few minutes to read the article. You’ll learn cost vs return on investment, ranking high in search engines, longevity vs quick traffic, how to track results, and much more. As a professional writer, I have written dozens of successful optimized press releases for clients. And all have achieved remarkable results: generating leads, traffic, and increasing revenue. You too can take advantage of press release marketing to boost your revenues. It’s worth the investment and you’ll be able to see results immediately. But you need to read the article to find out how you can achieve more traffic and revenue for your business.

How to get the article

There are three ways you can read the article.

1. Download the PDF version of Standard Press Releases vs Optimized Press Releases.

2. Read the full HTML version in the Young Copy Resource Center on the Press Releases – Standard or Optimized? page.

3. Visit Ping! Zine Web Hosting Magazine, download issue 33, and turn to page 49.

Unless you have been using IBM System i software, you may not be familiar with Profound Logic’s products and services. To give you an incredible overview of what Profound Logic does and how they help their customers save hundreds of thousands of dollars, take a look at the case study Young Copy wrote.

The case study features Western Power Sports (WPS), one of Profound Logic’s customers who experienced tremendous success by using RPGsp. WPS is a wholesaler and distributor of power sports parts and accessories with corporate headquarters in Boise, Idaho.

View the Profound Logic/WPS Case Study.

Why it’s worth your time

I know you’re busy and time is valuable. But did you know that case studies can generate dozens of leads for your business? We’re not talking about leads worth only a few dollars each, we’re talking about leads worth thousands of dollars each. Not just any case study will do. You need a case study that’s written to educate the reader on why and how your business helped a customer. And you must have the data to back it up.

For example, Western Power Sports generates $250,000 in online orders a day since using Profound Logic’s RPGsp software. With over 14,000 orders a month, that’s serious revenue. The case study takes you through the growing pains WPS experienced, then gives you insight as to how and why Profound Logic’s solutions helped them grow beyond their previous capabilities.

Why your clients and future clients like case studies

The clients you use for case studies can enjoy the benefits of public relations – all because your products and services help them save money, streamline processes, and generate more revenue. When you have a well written case study about your clients, you can publish it on your website, distribute a press release and publish the release on your website, blog about the case study, and even tweet about it on Twitter. You can even include a mention of the case study in your newsletter. Your prospective and current clients get to see what you’ve done for other clients. They will want you to do the same for their business. It’s a great way to increase exposure and grab your audience’s attention. Bottom line – you increase your revenue.

Promotional writing services can increase your revenue

All successful businesses have successful stories about their clients. Successful stories tell how clients have achieved remarkable results using the company’s products and services. Your company is no different. So why not take advantage of a well written, highly qualified, lead generating case study for your business today. Young Copy can help you achieve remarkable results with your case study. Take advantage of Young Copy’s case study writing services today and watch your revenue increase. Everybody wins.

About the “Writing for Revenue” session

This is exciting. Not only is this the first-ever virtual conference for web hosting companies, but it’s Young Copy’s first-ever conference presentation. I write compelling website copy daily for clients all over the world. And I help clients achieve amazing results. Even though I specialize in the hosting, software, and technology industries, anyone who owns a website and needs great copy should attend. Plus it’s free. However, seats are limited so register now. Attendees will learn directly from me the types of website content, copy, and motivation techniques they should include as part of their overall marketing communication strategies.

About Web Host Boot Camp 2009

Web Host Boot Camp 2009 is the first-ever virtual conference exclusively for the web hosting industry. Attendees, exhibitors, sponsors, and guests come together for a day to discuss and learn the latest trends, tips, and techniques for developing a successful web hosting company. Web Host Boot Camp will help you attract more customers, increase your profits, and run your hosting company efficiently. Web Host Boot Camp gives you the opportunity to speak directly with industry experts, advertise your business, and network with people just like you who want to build the hosting industry’s leading web hosting company.

Young Copy wrote the copy

So I’m presenting at the conference. But did you know that I also wrote the copy for the website? Zachary McClung, president of Web Host Boot Camp, contacted me back in January. He specifically wanted someone with years of promotional writing experience. Zach contacted the right person as I am a 10 year hosting industry veteran. Yeah, 10 years – that’s a good bit of experience. Within a couple of days, I wrote nearly all the content you see on the Web Host Boot Camp 2009 site. Has it worked? You bet. People have been registering daily, filling up limited seating, and now they are waiting to view presentations from some of the industry’s leading consultants, vendors, and hosting companies.

Again, it’s completely free so register today! It’s not too late to reserve your seat for the Young Copy “Writing for Revenue” session. You’ll be glad you attended. Don’t miss out.

If you can’t attend, don’t worry

I know, you’re busy. Me too. But I’ve spent a lot of time preparing an incredible presentation that you’ll find useful for your marketing objectives. It’s worth every minute. And it’s free. What better way to receive valuable information than to watch a one hour (or less) presentation on how to generate more traffic, build loyal customers, and increase your revenue?

If you can’t attend the presentation next Wednesday, no problem. You’ll have access to view the presentation after the convention. However, if you register for the conference, you’ll be one of the first to view the presentation. Either way, invest an hour of your time and learn how you can create compelling website copy that attracts visitors and converts them to customers.

Have the videos been successful?

You bet. Even though the first three videos have only been online for over a month, the Young Copy Client Video Testimonials page has approached the top 10 most viewed pages on the entire website. Client video testimonials are powerful, very powerful. In today’s Internet world, it’s time to go beyond just testimonials in text. Don’t get me wrong. Testimonials in print and text are still great, but nothing beats the power of video marketing using live, human interaction.

Top SEO rankings in Google

If you have spent any amount of time on the Young Copy site, you know that we provide SEO copywriting services and SEO top ranking services to our clients. We’ve achieved amazing results for our clients. And we have achieved top rankings for the Young Copy website. But since this post is about client video testimonials, I thought I’d share with you that today, we currently rank top 10 in Google for video testimonials and client video testimonials. In fact, we’ve reached the #1 spot depending on which Google server your browser uses when you search for one of the key phrases.

Isn’t it your turn?

We’re professional writers. But we’re professional writers with marketing expertise and serious revenue generating skills. I lead a team of highly qualified, brilliant and talented writing and marketing geniuses. We’re good, very good. And we think it’s your turn to get started. It’s time to take your enterprise to another level. So whether you need Young Copy’s promotional writing services, technical writing services, or all-out professional SEO copywriting services, contact us today and start increasing your revenue. Oh, we can even film, edit, and bring your client video testimonials to life.