The Young Copy Blog
Young Copy Client Video Testimonials Now Live
After months of preparation, I finally finished editing and approving the first three of six Young Copy client video testimonials. I am extremely happy with the results of the videos. You’ll see testimonials from top executives at CDGcommerce, Steadfast, and R1Soft. The next set of three will include top executives from DotNetPanel, cPanel, and LayeredTech.
Why did I choose to include video testimonials on the Young Copy website?
I have spent more than 10 years working in the hosting, software, and technology industries. Over the last several years I have witnessed tremendous success with video testimonials produced by clients and friends of mine in those industries. Aaron Phillips, then vp of marketing and sales at LayeredTech, said the video testimonials published on the FastServers.Net website was one of the most popular pages on the entire site. The page received thousands of visitors and inspired a new wave of customers to signup for the dedicated server hosting company’s services.
Another example is PEER 1, one of the largest peering hosting companies specializing in dedicated servers across the globe. PEER 1 has video testimonials describing how their services helped customers handle millions of visitors monthly without any incidents or major hiccups in server uptime. I highly respect PEER 1’s marketing team, led by Rajan Sodhi, vp of marketing, and have witnessed first-hand how important his customers’ video testimonials are to the overall PEER 1 marketing strategy.
Other high-end hosting companies have published their own set of client video testimonials. RackSpace and LiquidWeb are at the top of the list. In addition to hosting companies, major software as a service (SaaS) providers have been launching their own set of client video testimonials. 37Signals, developers of project management tool Basecamp, customer relationship management tool Highrise, and a few other leading collaboration projects, is raising the bar high with their client video testimonials, available on the 37Signals homepage.
Up close and personal – does it work?
Meeting with happy clients face-to-face is one of the best things you can do as a business owner. When I set out to interview my clients for the Young Copy video testimonials, they were more than ecstatic to spend 15-20 minutes chatting with me about the successes they achieved by using Young Copy’s promotional writing services and technical writing services. Fortunately, I was able to personally interview six clients in one gathering – HostingCon 2008 in Chicago, Illinois.
Even though these executives were busy showing current and potential customers their own products and services, I was able to put together a list of interview questions, specific to each client, and send it to them prior to the show. That way each client could spend time preparing for the interview, without any surprises or hidden agendas. The interviews were a success. I got to sit down with each client and learn why they chose, and continue to choose, Young Copy as their preferred marketing, writing, and technical communications company.
It’s your turn to get personal
So take a few minutes and view the first three of six Young Copy client video testimonials. And go ahead and subscribe to the Young Copy blog so you can be the first to view the next three video testimonials when they become available.
