4.8 million views and counting

The Wario Land: Shake It! video has been viewed over 4.8 million times since its launch (as of today’s posting). Impressive? You bet. But what are the numbers on increase of sales or exposure to the game itself? Although the video is cool and the effect from a marketing point is right-on in terms of creativity, metrics above all are most important.

Interviewing the Wii marketing executive

If you follow my blog (if not subscribe today), you know that I frequently interview executives from CEOs to VPs of Marketing/Sales. Hearing the results and experiences of the executives who develop brilliant marketing campaigns, intelligent software that’s user-friendly, or just all-out cool businesses, is one of the best ways to learn what works and what doesn’t when it comes to achieving your successes.

Moving forward, I will try to secure an interview with the executive behind the Wario Land: ShakeIt! video and see what the metrics are and what the return on investment (ROI) is for the campaign.

Tell me what you think

Did you like the Wario Land: ShakeIt! video? Do you think it will prove to be a successful marketing campaign? Have you come across other cool internet marketing ideas? Or have you implemented a cool Internet marketing idea at your organization that achieved great results?

I want to hear from you. I’ll write a featured post on your company and your campaign. You can send me an email, call, or post in the comments below to get started.