The Young Copy Blog

1. Cool Internet Marketing: Wii and Youtube

   Filed under Branding, cool advertising ideas, creative advertising, internet marketing, nintendo, online marketing, Wario Land: ShakeIt!, wii on January 23rd, 2009

   Familiar with Youtube? I bet you are. Like most Internet marketers, you’re looking for ways to stand out creatively in your online advertising efforts. Today I came across a 45 second video produced by Nintendo Wii and shown on Youtube. The video shows a snippet of Wii’s Wario Land: Shake It! game. You’re in for a real treat when you watch the video.

   4.8 million views and counting

   The Wario Land: Shake It! video has been viewed over 4.8 million times since its launch (as of today’s posting). Impressive? You bet. But what are the numbers on increase of sales or exposure to the game itself? Although the video is cool and the effect from a marketing point is right-on in terms of creativity, metrics above all are most important.

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