A while ago, PEER 1, a global colocation and web hosting provider with 17 data centers worldwide (and growing), hired Young Copy to write white papers, brochure copy, email newsletter copy and other marketing communications content. In marketing, combining offline marketing such as brochures, print newsletters and white papers, with online marketing like website content, press releases, blogs, and email newsletters, generates a much stronger response in terms of high quality leads.

Take a few seconds and look at the PEER 1 Corporate Brochure I wrote. Each element in the brochure serves its own purpose, but providing a website address in the brochure can lead to a website visit, where web content can persuade the visitor to download a recent white paper or sign up for a newsletter in exchange for an email address. You can see the potential for educating prospective clients multiply when both offline and online marketing tools are used together.

One of PEER 1’s sub-brands, Server Beach, a self-managed server hosting company, also used Young Copy’s professional copywriting services to coordinate existing online and offline marketing efforts. Their new website copy compels visitors to take action and positions Server Beach as industry experts.

Generating leads and speeding up the sales cycle

Getting noticed by your target audience produces high quality leads. And the more channels you use to reach your target audiences, the more leads you can generate. But it takes many steps to move a lead toward a sale, especially when your product or service is complex or expensive. Generating a coordinated marketing campaign with both online and offline elements can speed up that process. For example, reach prospects by using professional copywriting services to coordinate white paper writing and brochure writing, and make sure the website copywriting offers ways to receive the offline materials.

Different influencers among your target audience have unique needs, so a combined sales campaign with many hooks but the same focus gets everyone on the same page faster and helps you close a sale faster.

Young Copy, we are copywriting experts

We are experts at writing compelling copy that turns visitors into customers. Young Copy professional copywriting services include brochure writing services, white paper writing services, website content writing services, and other writing and marketing services such as search engine marketing (SEO) that will take your business to the top of your industry. We also specialize in effective marketing campaigns for technology, ecommerce, and web hosting, or any business that requires delivering a well-crafted message that motivates readers to take action.

Young Copy’s team of expert copywriters can work seamlessly with your in-house design team to produce your powerful marketing collateral, just like we did with the PEER 1 Corporate Brochure. Or Young Copy can handle both the professional copywriting services and the professional design services, depending on your specific needs. Contact Young Copy today to learn more about customizing your offline and online marketing to attract your target audiences and turn visitors into customers. In turn, you can improve your sales process and generate more revenue.

View and Download PEER 1 Brochure

In case you missed the links to download the PEER 1 brochure, click on the links below to download and view. The PEER 1 brochure is really nice – well designed and well written. Exactly what you can expect when a professional copywriting company and a talented design team collaborate. Plus the PEER 1 Corporate Brochure only takes a few seconds to download.

View PEER 1 Corporate Brochure (PDF)

Read the article

I have wanted to write an article about white papers for a while, but have been too busy writing white papers to write an article on the topic itself. In the latest issue of Ping! Zine web hosting magazine, I wrote Generating Leads With White Papers that describes in detail how your business can benefit from a well-written white paper.

White papers are not for every business, just those that want to generate high quality, revenue-generating leads. And it can all be done with a well-written white paper. I have personally seen many companies generating leads from using white papers written by Young Copy. And like all our promotional and technical writing services, clients receive high quality white papers for a fraction of what other so-called writing companies are charging when using Young Copy’s white paper writing services.

What you will learn

As a professional writer and having written copy for dozens of software, hosting, and technology companies, I have learned that many people often think a white paper is a 1-2 page technical document describing a technical solution. A white paper is much more than a 1-2 page technical document. In the Generating Leads With White Papers article I go over everything you need to know about white papers including the following.

• Defining a white paper
• Purposes of a white paper
• Who reads white papers
• Debunking the white paper myth
• White paper layout
• White paper design
• Publishing white papers
• Cost of white papers

The Generating Leads With White Papers article is not to teach you how to write a white paper, but to educate you on the benefits of using white papers to generate qualified leads for your business. I highly recommend you take a few minutes to read the article and as always, contact me with any questions or comments.

How to get the article

Three ways you can read the article – all exceptional and worth your time.

1. Download the PDF version of Generating Leads With White Papers.

2. Read the full HTML version in the Young Copy Resource Center on the Generating Leads With White Papers page.

3. Visit Ping! Zine Web Hosting Magazine, download issue 37, and turn to page 32.

If you have been reviewing my website, you know that I provide both promotional writing services and technical writing services. Since I mainly write for software, hosting, and technology companies, white paper writing falls under both types of services. That said, I decided to place the Applicure white paper in the promotional writing portfolio and the technical writing portfolio.

The Applicure white paper is a perfect example of how a technology company can successfully outsource their writing projects to an off-site, remote professional writer. I think part of the success comes from Applicure’s marketing team. They did a great job in providing feedback to me during the white paper writing process. As a result, the white paper, the process, and the remote team communication turned out better than I expected. Team collaboration goes a long way and becomes extremely important even if team members are thousands of miles away from each other and located in two countries – (Cincinnati, OH, U.S.) and Israel.

Immediately following the white paper, the Applicure marketing team requested I write copy for a new brochure they planned to use to attract new prospects. The brochure’s goal: reach new customers in the U.S. market with a target audience consisting primarily of executives and upper management at U.S. based data centers. I will post more about the brochure copy in a future post.