The Young Copy Blog
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PEER 1 Showcase: Coordinating Online and Offline Marketing for Maximum Effectiveness
As time permits, I like to write about projects I have completed. Some projects are recent while other projects are from a while ago. Doing so gives me a chance to show prospective clients (and my loyal blog subscribers – thank you) the type of work we do here at Young Copy and the successful clients we work with on a daily basis.A while ago, PEER 1, a global colocation and web hosting provider with 17 data centers worldwide (and growing), hired Young Copy to write white papers, brochure copy, email newsletter copy and other marketing communications content. In marketing, combining offline marketing such as brochures, print newsletters and white papers, with online marketing like website content, press releases, blogs, and email newsletters, generates a much stronger response in terms of high quality leads.
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Ping! Zine Article Published: Generating Leads With White Papers
At Young Copy, our white paper writing services have become very popular over the last several years. Why? White papers are one of the best marketing tools a serious business can use to generate leads. The return on investment for white papers can be staggering, resulting in tens of thousands (or more) in additional revenue per white paper.Read the article
I have wanted to write an article about white papers for a while, but have been too busy writing white papers to write an article on the topic itself. In the latest issue of Ping! Zine web hosting magazine, I wrote Generating Leads With White Papers that describes in detail how your business can benefit from a well-written white paper.
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New White Paper – Applicure
I get a lot of requests for white paper writing. Companies are using white papers to produce new leads, educate prospects, and drive traffic to their websites. In the fall of 2007, I started working on a white paper for Applicure, an Israel based software company specializing in web application security. Prior to now I have not posted any white papers in my portfolio so I figured Applicure’s Network Firewall Protection Is Not Enough white paper makes a great first impression.
