So how do you reach those interested customers? Implement a white paper marketing strategy and start generating quality leads by educating your target audience.

How did NaviSite’s white papers generate leads?

Writing white papers relevant to your target audience creates relevant leads. The first white paper Young Copy wrote for NaviSite is geared toward small businesses that may not know how important data protection is for their continued success (Small Business Strategies to Limit the Risk and Affects of Data Loss). The second white paper explains the differences between traditional software deployment and NaviSite’s Software-as-a-Service (SaaS) deployment for businesses of all sizes (SaaS – Multi-Tenant and Single Tenant).

Decision makers who read these two white papers are presented with an issue and then given a solution. If the decision makers need a data protection solution or a SaaS deployment solution, the two white papers are written to educate the readers, explain the solutions, and demonstrate why NaviSite’s solutions are ideal. That said, interested readers will take action by contacting NaviSite.

Another aspect of Young Copy’s white paper writing services is how we incorporate examples of the sponsoring company’s solution in action; and sometimes the opposite, what can happen without that solution. In this case, we incorporated examples of NaviSite’s solutions. That way, decision makers reading the two white papers can assess and make comparisons based on their specific needs. When the decision makers contact NaviSite, they are a highly qualified lead.

Side Note: It’s not just decision makers who read white papers

In some cases, it may be someone who reports to the decision maker. That person is tasked with reading white papers and learning which companies provide the right solution to the reader’s issues or problem. If your white papers are not written properly, your prospective customers will move on to another company’s solutions, causing you to lose thousands of dollars in recurring revenue. On the other hand, if your white papers are written properly, the person reading your white paper will note your company as a potential provider and share that information with the decision maker, or the person who will soon be paying your company for the solution you provided in your white paper.

How Young Copy white paper writing generates leads

Young Copy white paper writing services utilize extensive white paper research to develop content specifically targeted at your ideal customer and to make sure the white paper focuses on a single problem facing that type of customer. As an expert white paper copywriter, I know first-hand how to aggregate and write content that generates the highest quality leads for your business. By doing so, I highly recommend that you do not waste time and manpower trying to attract customers that, well, just aren’t interested in your products and services.

The return on investment from leads generated by white paper copywriting services can lead to tens of thousands (or more) in revenue, and pave the way for profitable repeat business. All white papers, especially IT white papers, must interest the reader, educate them about a problem or opportunity facing their business, and position your products, services, and company as the best solution. But not all white paper copywriters and white paper copywriting services companies know how to write white papers that effectively generate qualified leads.

Young Copy’s proven white paper copywriting services have been generating quality leads for its clients in hosting, ecommerce, technology, and software for over ten years. And we can prove it. Oh, did I mention we are IT white paper writing experts?

How can you get started with white paper marketing?

Young Copy will produce successful lead-generating white papers for your business at a fraction of the cost of what other writing companies charge. We can write white papers on a topic you choose, or help you determine the best topics for your company and industry. If you have pages of notes and have no idea how to convert those notes into a powerful, lead-generating white paper, send those notes to us and we will produce a winning white paper for your company. Contact Young Copy today and let’s talk about how white paper marketing can take your business to the next level.

View and Download NaviSite White Papers

In case you missed the links to download the NaviSite white papers at the beginning of this post, click on the links below to download and view. These are really good white papers and only take a few seconds to download.

Small Business Strategies to Limit the Risk and Affects of Data Loss: Preventing unplanned downtime and business failure.

SaaS – Multi-Tenant and Single Tenant: Deployment Models in the Age of Virtualized Instances

Read the article

I have wanted to write an article about white papers for a while, but have been too busy writing white papers to write an article on the topic itself. In the latest issue of Ping! Zine web hosting magazine, I wrote Generating Leads With White Papers that describes in detail how your business can benefit from a well-written white paper.

White papers are not for every business, just those that want to generate high quality, revenue-generating leads. And it can all be done with a well-written white paper. I have personally seen many companies generating leads from using white papers written by Young Copy. And like all our promotional and technical writing services, clients receive high quality white papers for a fraction of what other so-called writing companies are charging when using Young Copy’s white paper writing services.

What you will learn

As a professional writer and having written copy for dozens of software, hosting, and technology companies, I have learned that many people often think a white paper is a 1-2 page technical document describing a technical solution. A white paper is much more than a 1-2 page technical document. In the Generating Leads With White Papers article I go over everything you need to know about white papers including the following.

• Defining a white paper
• Purposes of a white paper
• Who reads white papers
• Debunking the white paper myth
• White paper layout
• White paper design
• Publishing white papers
• Cost of white papers

The Generating Leads With White Papers article is not to teach you how to write a white paper, but to educate you on the benefits of using white papers to generate qualified leads for your business. I highly recommend you take a few minutes to read the article and as always, contact me with any questions or comments.

How to get the article

Three ways you can read the article – all exceptional and worth your time.

1. Download the PDF version of Generating Leads With White Papers.

2. Read the full HTML version in the Young Copy Resource Center on the Generating Leads With White Papers page.

3. Visit Ping! Zine Web Hosting Magazine, download issue 37, and turn to page 32.

If you have been reviewing my website, you know that I provide both promotional writing services and technical writing services. Since I mainly write for software, hosting, and technology companies, white paper writing falls under both types of services. That said, I decided to place the Applicure white paper in the promotional writing portfolio and the technical writing portfolio.

The Applicure white paper is a perfect example of how a technology company can successfully outsource their writing projects to an off-site, remote professional writer. I think part of the success comes from Applicure’s marketing team. They did a great job in providing feedback to me during the white paper writing process. As a result, the white paper, the process, and the remote team communication turned out better than I expected. Team collaboration goes a long way and becomes extremely important even if team members are thousands of miles away from each other and located in two countries – (Cincinnati, OH, U.S.) and Israel.

Immediately following the white paper, the Applicure marketing team requested I write copy for a new brochure they planned to use to attract new prospects. The brochure’s goal: reach new customers in the U.S. market with a target audience consisting primarily of executives and upper management at U.S. based data centers. I will post more about the brochure copy in a future post.