The Young Copy Blog
Young Copy recently wrote several white papers for NaviSite, a dedicated server hosting provider based out of Boston, Massachusetts. Website hosting can be a complex topic with many areas, applications, and solutions available to thousands of interested customers or clients. As I wrote in a previous post, Generating Leads With White Papers, white papers are ideal for explaining complex issues while positioning your company as the answer or solution to those complex issues by educating prospective customers.
So how do you reach those interested customers? Implement a white paper marketing strategy and start generating quality leads by educating your target audience.
How did NaviSite’s white papers generate leads?
Writing white papers relevant to your target audience creates relevant leads. The first white paper Young Copy wrote for NaviSite is geared toward small businesses that may not know how important data protection is for their continued success (Small Business Strategies to Limit the Risk and Affects of Data Loss). The second white paper explains the differences between traditional software deployment and NaviSite’s Software-as-a-Service (SaaS) deployment for businesses of all sizes (SaaS – Multi-Tenant and Single Tenant).
At Young Copy, our white paper writing services have become very popular over the last several years. Why? White papers are one of the best marketing tools a serious business can use to generate leads. The return on investment for white papers can be staggering, resulting in tens of thousands (or more) in additional revenue per white paper.
Read the article
I have wanted to write an article about white papers for a while, but have been too busy writing white papers to write an article on the topic itself. In the latest issue of Ping! Zine web hosting magazine, I wrote Generating Leads With White Papers that describes in detail how your business can benefit from a well-written white paper.
I get a lot of requests for white paper writing. Companies are using white papers to produce new leads, educate prospects, and drive traffic to their websites. In the fall of 2007, I started working on a white paper for Applicure, an Israel based software company specializing in web application security. Prior to now I have not posted any white papers in my portfolio so I figured Applicure’s Network Firewall Protection Is Not Enough white paper makes a great first impression.