The Young Copy Blog
As time permits, I like to write about projects I have completed. Some projects are recent while other projects are from a while ago. Doing so gives me a chance to show prospective clients (and my loyal blog subscribers – thank you) the type of work we do here at Young Copy and the successful clients we work with on a daily basis.
A while ago, PEER 1, a global colocation and web hosting provider with 17 data centers worldwide (and growing), hired Young Copy to write white papers, brochure copy, email newsletter copy and other marketing communications content. In marketing, combining offline marketing such as brochures, print newsletters and white papers, with online marketing like website content, press releases, blogs, and email newsletters, generates a much stronger response in terms of high quality leads.
Young Copy recently wrote several white papers for NaviSite, a dedicated server hosting provider based out of Boston, Massachusetts. Website hosting can be a complex topic with many areas, applications, and solutions available to thousands of interested customers or clients. As I wrote in a previous post, Generating Leads With White Papers, white papers are ideal for explaining complex issues while positioning your company as the answer or solution to those complex issues by educating prospective customers.
So how do you reach those interested customers? Implement a white paper marketing strategy and start generating quality leads by educating your target audience.
How did NaviSite’s white papers generate leads?
Writing white papers relevant to your target audience creates relevant leads. The first white paper Young Copy wrote for NaviSite is geared toward small businesses that may not know how important data protection is for their continued success (Small Business Strategies to Limit the Risk and Affects of Data Loss). The second white paper explains the differences between traditional software deployment and NaviSite’s Software-as-a-Service (SaaS) deployment for businesses of all sizes (SaaS – Multi-Tenant and Single Tenant).
At Young Copy, our white paper writing services have become very popular over the last several years. Why? White papers are one of the best marketing tools a serious business can use to generate leads. The return on investment for white papers can be staggering, resulting in tens of thousands (or more) in additional revenue per white paper.
Read the article
I have wanted to write an article about white papers for a while, but have been too busy writing white papers to write an article on the topic itself. In the latest issue of Ping! Zine web hosting magazine, I wrote Generating Leads With White Papers that describes in detail how your business can benefit from a well-written white paper.