The Young Copy Blog
Do you think people read all your website content? As a truly global marketplace that is accessible in almost every home, the Internet is full of possibilities for effective brand marketing, great customer service, and dramatically increased sales. Modern consumers look at your website copy as their first step towards making a purchase and, if you can effectively engage these qualified visitors, your website has the potential to turn qualified visitors into thousands of new customers.
Great website content can inspire, educate, and ultimately turn people into fanatics and enthusiasts about your products and services. But are you sure these potentially lucrative new customers will read your website copy properly? Is it worth investing in high quality professional copywriting services if the vast majority of your visitors will only ‘skim the headlines’ and move on to your competitors’ websites?
In my latest article, Fact Or Fiction: People Will Read All Your Website Content, published in Ping! Zine Web Hosting Magazine, I discuss the reading habits of your visitors, describe the unique way website content is consumed, and tell you what you can do to guarantee that potential customers engage with your web copy and take action to get in touch, request a quote, make a phone call, download a white paper, or even better – order your products and services.