Branding is so important to the long-term success of a business, especially in competitive markets such as hosting and software. Everyday I research the latest news in the hosting and software industries (actually more than just those two, but for this post, I focus on hosting and software only). Today I came across a news announcement stating that Webmail.us, the mail division of Rackspace, changed its name to Mailtrust. Was the name change a great move on their part?

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