Anyway, to answer the title’s question, “A new blog – why now?,” all of my clients are extremely successful. Some have blogs, and some do not. Regardless, they are all successful. The ones that do have blogs experience something phenomenal – a serious increase in targeted traffic from major search engines including Google, Yahoo, and MSN. Some clients in particular see thousands of targeted visitors monthly – all finding my clients’ sites by initially landing on one of their well written blog pages. After seeing the success of one of my clients, and others, I decided to study what makes their blogs so successful. Below is a list of a few things to note before I continue:

• Blogs can be a powerful method to rank higher in search engines.
• Blogs are a great way to educate customers on all aspects of your products and services.
• Blogs can create guerrilla marketing buzz where other bloggers link to your blog or website.
• Blogs can be used as a news section for your site, but in real-time as things happen with your organization.
• Blogs can generate more targeted traffic.

The bottom line – blogs can be a powerful marketing tool. Although my new blog “Tidbits from professional writer, Dave Young” only has a couple of posts, my goal in the coming weeks or months is to see what it takes to develop a successful blog that does everything I listed in the bullet points above. I can already say that just getting a blog started requires planning, time, and a bit of effort. However, my blog will be a great way to see if I can attract the right audience and develop business relationships that extend beyond a site that was previously blog-less.