The Young Copy Blog

  1. Standard Press Releases vs Optimized Press Releases

    Press release marketing is one of the most powerful marketing tools you can use to boost traffic, generate leads, and increase revenue. But there’s a difference between standard press releases and optimized press releases. Do you know the differences? Do you know how much of an impact optimized press releases can have on your business?

    What you’ll learn

    You may already be utilizing standard press releases, but you may not be generating the results you want or expect from a press release marketing campaign. As Senior Editor of Ping! Zine Web Hosting Magazine, I recently published an article detailing the major differences between standard and optimized press releases.

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  2. Benefits of Optimized Press Releases

    You’re a marketer or you just want to get some buzz going about your business, right? So how do you do that? One piece of the puzzle is to utilize optimized press releases. When you include optimized press releases as part of your marketing strategy, you generate traffic, build buzz, and get more return on investment than almost any other form of online advertising or Internet marketing.

    What is an optimized press release?

    An optimized press release is just like a standard press release, but written and formatted for search engines. The average press release is about 400-500 words, depending on what you have to say for that particular release. For approximately every 100 words, you include a text link back to your website using a variety of keywords and phrases that your customers use when searching through their favorite search engine. Remember, Google counts for the majority of your traffic. (If you disagree with me on that, talk to me.)

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  3. Parallels® Does It, So Can You

    If you work in the hosting industry at any capacity, you should be familiar with Parallels, a software company dominating the industry with their new virtualization and automation products. Back in December 12, 2007 Parallels announced their rebranding initiative, changing the name from SWSoft to the now popular Parallels. The new brand took off as expected, thanks to the genius marketing team led by Kurt Daniels, senior vice president of marketing and online at Parallels.


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  4. Top 10 Press Release Marketing Tips

    I recently published another article in Ping! Zine web hosting magazine called “Marketing With Press Releases” that list the top 10 rules for a winning press release marketing strategy. I have extracted those top 10 rules for you and placed them in their own document at Winning Press Release Marketing Strategy. The article makes my 10th contribution to the magazine.


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  5. Press Release Marketing – Is it Valuable?

    People often ask, “How do I get started marketing my products and services?” The first and foremost way to start marketing your products and services is to distribute a series of press releases. Whether you represent a new organization or your company sees a lot of success, implementing a solid press release marketing strategy will help you achieve your goals faster – and without breaking your marketing budget. So how do you get started with press release marketing?

    Press Release Marketing News

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Latest Young Copy News

  1. Young Copy Helps Companies Increase Customer Leads With Optimized Blog Writing Services

    Cincinnati, OH (PRESS RELEASE) June 30, 2010 – Young Copy, a leading promotional writing, technical writing, and marketing services company, announced today its optimized blog writing services help businesses develop an ongoing relationship with potential and current customers and generate pre-qualified leads.

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  2. Marketing With Press Releases

    Ping! Zine article #10 published. This article lists the top 10 rules for a winning press release marketing strategy.

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  3. SEO Revealed The Basics

    Ping! Zine article #9 published. This article details the basics of search engine optimization (SEO) to help you reach higher search engine rankings.

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