Young Copy's Blog
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We Get IT – Great Branding?
Great branding comes along every once and a while, and is even more rare in the hosting industry. However, there are several major players who know how to take a hosting brand to the next level. Meet Peer1, a server colocation and managed hosting solutions provider. They nailed it with their new “We Get IT” slogan. Rarely do you see a hosting company with such a powerful tag line. And since they are in the Information Technology (IT) sector, playing off “IT” and “it” just makes sense. I wanted to learn more about who’s behind the slogan. Who came up with this well-positioned slogan? Was it an outside source or an internal source? Finding out was easy. And well worth it.
