Young Copy's Blog
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Benefits of Optimized Press Releases
You’re a marketer or you just want to get some buzz going about your business, right? So how do you do that? One piece of the puzzle is to utilize optimized press releases. When you include optimized press releases as part of your marketing strategy, you generate traffic, build buzz, and get more return on investment than almost any other form of online advertising or Internet marketing.What is an optimized press release?
An optimized press release is just like a standard press release, but written and formatted for search engines. The average press release is about 400-500 words, depending on what you have to say for that particular release. For approximately every 100 words, you include a text link back to your website using a variety of keywords and phrases that your customers use when searching through their favorite search engine. Remember, Google counts for the majority of your traffic. (If you disagree with me on that, talk to me.)
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Parallels® Does It, So Can You
If you work in the hosting industry at any capacity, you should be familiar with Parallels, a software company dominating the industry with their new virtualization and automation products. Back in December 12, 2007 Parallels announced their rebranding initiative, changing the name from SWSoft to the now popular Parallels. The new brand took off as expected, thanks to the genius marketing team led by Kurt Daniels, senior vice president of marketing and online at Parallels.
