The Young Copy Blog
Young Copy recently wrote several white papers for NaviSite, a dedicated server hosting provider based out of Boston, Massachusetts. Website hosting can be a complex topic with many areas, applications, and solutions available to thousands of interested customers or clients. As I wrote in a previous post, Generating Leads With White Papers, white papers are ideal for explaining complex issues while positioning your company as the answer or solution to those complex issues by educating prospective customers.
So how do you reach those interested customers? Implement a white paper marketing strategy and start generating quality leads by educating your target audience.
How did NaviSite’s white papers generate leads?
Writing white papers relevant to your target audience creates relevant leads. The first white paper Young Copy wrote for NaviSite is geared toward small businesses that may not know how important data protection is for their continued success (Small Business Strategies to Limit the Risk and Affects of Data Loss). The second white paper explains the differences between traditional software deployment and NaviSite’s Software-as-a-Service (SaaS) deployment for businesses of all sizes (SaaS – Multi-Tenant and Single Tenant).