The Young Copy Blog
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PEER 1 Showcase: Coordinating Online and Offline Marketing for Maximum Effectiveness
As time permits, I like to write about projects I have completed. Some projects are recent while other projects are from a while ago. Doing so gives me a chance to show prospective clients (and my loyal blog subscribers – thank you) the type of work we do here at Young Copy and the successful clients we work with on a daily basis.A while ago, PEER 1, a global colocation and web hosting provider with 17 data centers worldwide (and growing), hired Young Copy to write white papers, brochure copy, email newsletter copy and other marketing communications content. In marketing, combining offline marketing such as brochures, print newsletters and white papers, with online marketing like website content, press releases, blogs, and email newsletters, generates a much stronger response in terms of high quality leads.
