4.8 million views and counting

The Wario Land: Shake It! video has been viewed over 4.8 million times since its launch (as of today’s posting). Impressive? You bet. But what are the numbers on increase of sales or exposure to the game itself? Although the video is cool and the effect from a marketing point is right-on in terms of creativity, metrics above all are most important.

Interviewing the Wii marketing executive

If you follow my blog (if not subscribe today), you know that I frequently interview executives from CEOs to VPs of Marketing/Sales. Hearing the results and experiences of the executives who develop brilliant marketing campaigns, intelligent software that’s user-friendly, or just all-out cool businesses, is one of the best ways to learn what works and what doesn’t when it comes to achieving your successes.

Moving forward, I will try to secure an interview with the executive behind the Wario Land: ShakeIt! video and see what the metrics are and what the return on investment (ROI) is for the campaign.

Tell me what you think

Did you like the Wario Land: ShakeIt! video? Do you think it will prove to be a successful marketing campaign? Have you come across other cool internet marketing ideas? Or have you implemented a cool Internet marketing idea at your organization that achieved great results?

I want to hear from you. I’ll write a featured post on your company and your campaign. You can send me an email, call, or post in the comments below to get started.

Before you read any further, go ahead and subscribe to my blog feed by clicking on the “Subscribe to RSS Feed” link to your right above the archives list. Although some blogs send you posts everyday, which may be good depending on the type of work you do, you’ll only receive one or two posts from me each week (unless you demand more, just ask). And that’s if I’m not too busy helping clients increase their revenue with fantastic promotional writing services or helping technology companies reduce support costs with easy-to-read (and use) manuals with our technical writing services.

Okay, so I inserted a shameless plug. Well, in my opinion, the plug isn’t shameless, but rather an attempt to help Young Copy continue to build its brand as the number one professional writing services company in the world. And we’re well on our way to achieving that goal. In 2008, Young Copy experienced tremendous growth, signing on big brand clients in the hosting, software, and technology industries. You will read about those clients in future case studies, a section I can now update quickly with our new content management system.

Even though I am the driving force behind Young Copy, I had to hire new talent to help me get projects completed on time. When I say new talent, I mean people who can research any topic and find valuable, solid sources I can use to backup my powerful copywriting. I mean people who can edit, checking for spelling and grammar, making sure our documents are polished and ready for the public. I mean people who can write instructions on how to use the most demanding software, who aren’t afraid to get down and dirty with technology. And they all have one thing in common – they meet my expectations, they exceed client expectations.

Now we can call ourselves a team, complete with a few top-notch researchers, editors, and some up-and-coming technical writers. We’ve got class. And in the coming year I am pulling all the stops. Young Copy will make every effort to market its services just like we do for our clients. Helping clients increase their sales and revenue on a daily basis (or saving on support costs) involves a lot of creativity backed by years of experience and professionalism.

To help support Young Copy’s ideology and enhance the brand further, I developed the “writing for revenue” slogan. Every company must earn revenue in order to stay in business. And every company wants to increase revenues. After all, if you’re the CEO of a company, or one of the top executives, your goal is to understand the big picture – more sales equals more revenue. And if you run your business like a pro, more revenue turns into more profit; something we all strive for in our business. Young Copy is no exception.

So how does Young Copy help businesses increase sales and revenue? We write. We write for revenue. Young Copy spends every day working on writing copy that motivates readers to take action, to download a product, to read a brochure, to purchase that new product or service. Young Copy spends every day working on creating some of the best user manuals, online documentation, and software guides to help companies build their self-help systems, thereby reducing support costs. Lower support costs means more money you can put back into your business. And the more you can put back into your business, the more revenue you can earn (assuming you’re running it like a pro).

So what do we do on a daily basis? We spend our time writing. What do we help our clients increase on a daily basis? We help our clients increase their revenue. Put it all together and you get “writing for revenue.” That’s what we do. And that’s what we’ll continue to do. Except we get better with each new project. Our clients experience significant success. As a result, we have bigger, more compelling, and more successful case studies to tell (show) the world. With the new Young Copy website, we’ll do just that.

One of the first phases of showing you the evidence of my (the Young Copy team’s) hard work is our new video testimonials coming in January 2009. I will personally be introducing five new video testimonials and a cool new case study video testimonial, each released over an eight week period. These videos are extremely nice. The sound is crisp and the production is high quality like all Young Copy projects. I’m sure once you see one testimonial, you’ll want to see the rest. To make it easy, I have created a new mailing list. I promise (I guarantee) not to spam you with anything other than a blurb and a link to new videos as they are released.

Subscribe to the Young Copy Video Testimonials mailing list.

I think the name is great. We all have our heroes – The Incredible Hulk anyone? The banner ad said “Free Web Hosting” and flashed “With No Ads.” At the bottom of the ad was the WebHero logo (shown above). Typically I would not click on a free web hosting ad, but I had to check this one out. I almost never come across a free web hosting company that has such a great company name. That said, there must be something else to it.

When the WebHero site loads, it shows four products. The first product in WebHero’s matrix is the “Free Web Hosting” package – the one mentioned in the banner ad. In the second slot, WebHero highlights the “Everything Hosted” package in green as the “Best Selling Plan.” At $4.95 you get 10GB of storage space, 1500 throughput (bandwidth), an ecommerce cart, priority phone support, tons of email accounts, even MySQL databases.

The point of this blog is not to sell you on WebHero’s products and services, rather I want to point out how effective company branding can be in terms of attracting new customers. Even though I would not use a free web hosting service, WebHero caught my attention and almost sold me on their paid hosting plan.

How?

1. Great branding.
2. Extreme simplicity (design and copy).
3. Great color scheme.
4. Everything I would need in a hosting package.
5. Great pricing model.

WebHero, like many other companies I feature in this blog, has done a great job branding their company. Especially in today’s overly saturated shared web hosting market, branding plays an even more important role in the success of a company that primarily sells shared hosting services.

Great job WebHero. Keep up the good work.