This morning (Friday, January 9, 2009) I was reading my daily intake of email newsletters. As a professional advertising copywriter, I study print ads, online ads, persuasive ad copywriting techniques, and a dozen other attributes that lead to great ad copy. I rarely click on ads unless I think the copy is written well and has a perfect balance of ad copy and design. Keep in mind that great advertising utilizes a balance of copy and design. I’ll write on great design in future blog posts. But today I noticed an ad from deviantART in one of my newsletters. You see the image below? Notice the “Connect With Over 1 Billion” copy. Wait, there’s more. And it gets better.
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