Talk about cool software. MailChimp, an Atlanta, GA based email marketing solutions firm, has developed a really powerful, feature-packed, user-friendly email marketing tool. What's more is how they educate customers on the ins and outs of email marketing with their MonkeyBrains blog. Ben Chestnut, co-founder of MailChimp, writes regularly in MonkeyBrains on topics that help email marketers get the most out of their email marketing campaigns.

MailChimp really knows how to not only develop great software, but they also know how to build a brand. I know this first-hand because they hired me to manage their optimized press release marketing strategy. Some of the unique features they recently launched include:

• Google Analytics Email Tracking
• A/B Split Testing
• Email Authentication
• Email Segmentation
• and other cool features, too many to list here

These guys are graduates of Georgia Tech University and it shows. Their creative minds combined with solid programming skills make my job much easier. How? Writing about features that require one or two clicks to configure makes it easier to promote. In fact, their optimized press releases average well over 100,000 impressions resulting in thousands of new visitors to their website.

I enjoy writing for companies I believe have what it takes to be successful. And I subscribe to blogs I find helpful in my own professional writing services. That said, I subscribed to MonkeyBrains in Google Reader (a wonderful tool for blog readers) and added their blog to my blogroll (in case you want to click on over and visit their site). 

Tags: email marketing, optimized press releases

This entry was posted on Thursday, February 7th, 2008 at 4:27 pm and is filed under Reviews. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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