The Young Copy Blog
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White Paper Writing Services Showcase – NaviSite Web Hosting Provider
Young Copy recently wrote several white papers for NaviSite, a dedicated server hosting provider based out of Boston, Massachusetts. Website hosting can be a complex topic with many areas, applications, and solutions available to thousands of interested customers or clients. As I wrote in a previous post, Generating Leads With White Papers, white papers are ideal for explaining complex issues while positioning your company as the answer or solution to those complex issues by educating prospective customers.So how do you reach those interested customers? Implement a white paper marketing strategy and start generating quality leads by educating your target audience.
How did NaviSite’s white papers generate leads?
Writing white papers relevant to your target audience creates relevant leads. The first white paper Young Copy wrote for NaviSite is geared toward small businesses that may not know how important data protection is for their continued success (Small Business Strategies to Limit the Risk and Affects of Data Loss). The second white paper explains the differences between traditional software deployment and NaviSite’s Software-as-a-Service (SaaS) deployment for businesses of all sizes (SaaS – Multi-Tenant and Single Tenant).
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Ping! Zine Article Published: Generating Leads With White Papers
At Young Copy, our white paper writing services have become very popular over the last several years. Why? White papers are one of the best marketing tools a serious business can use to generate leads. The return on investment for white papers can be staggering, resulting in tens of thousands (or more) in additional revenue per white paper.Read the article
I have wanted to write an article about white papers for a while, but have been too busy writing white papers to write an article on the topic itself. In the latest issue of Ping! Zine web hosting magazine, I wrote Generating Leads With White Papers that describes in detail how your business can benefit from a well-written white paper.
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Ping! Zine Article Published: Are you ready for a website audit?
When clients hire Young Copy to write compelling website content and copywriting, part of the process includes performing a complete website audit. Young Copy has been auditing websites for years, but until recently, I never used the phrase “website audit” when speaking to clients. So why did I write an article on website auditing?So why now?
Over the years Young Copy has been perfecting website content and copywriting to help clients increase their revenue. Although Young Copy is a promotional and technical writing services firm, clients have always requested marketing services including search engine optimization (SEO) services as well as marketing design services such as website design, banner design, magazine ad design and so on. That said, we have started surfacing those marketing services so more clients can be aware of everything we offer.
