The Young Copy Blog
New White Paper – Applicure
I get a lot of requests for white paper writing. Companies are using white papers to produce new leads, educate prospects, and drive traffic to their websites. In the fall of 2007, I started working on a white paper for Applicure, an Israel based software company specializing in web application security. Prior to now I have not posted any white papers in my portfolio so I figured Applicure’s Network Firewall Protection Is Not Enough white paper makes a great first impression.
If you have been reviewing my website, you know that I provide both promotional writing services and technical writing services. Since I mainly write for software, hosting, and technology companies, white paper writing falls under both types of services. That said, I decided to place the Applicure white paper in the promotional writing portfolio and the technical writing portfolio.
The Applicure white paper is a perfect example of how a technology company can successfully outsource their writing projects to an off-site, remote professional writer. I think part of the success comes from Applicure’s marketing team. They did a great job in providing feedback to me during the white paper writing process. As a result, the white paper, the process, and the remote team communication turned out better than I expected. Team collaboration goes a long way and becomes extremely important even if team members are thousands of miles away from each other and located in two countries – (Cincinnati, OH, U.S.) and Israel.
Immediately following the white paper, the Applicure marketing team requested I write copy for a new brochure they planned to use to attract new prospects. The brochure’s goal: reach new customers in the U.S. market with a target audience consisting primarily of executives and upper management at U.S. based data centers. I will post more about the brochure copy in a future post.
