New White Paper - Applicure
I get a lot of requests for white paper writing. Companies are using white papers to produce new leads, educate prospects, and drive traffic to their websites. In the fall of 2007, I started working on a white paper for Applicure, an Israel based software company specializing in web application security. Prior to now I have not posted any white papers in my portfolio so I figured Applicure's Network Firewall Protection Is Not Enough white paper makes a great first impression.
If you have been reviewing my website, you know that I provide both promotional writing services and technical writing services. Since I mainly write for software, hosting, and technology companies, white paper writing falls under both types of services. That said, I decided to place the Applicure white paper in the promotional writing portfolio and the technical writing portfolio.
The Applicure white paper is a perfect example of how a technology company can successfully outsource their writing projects to an off-site, remote professional writer. I think part of the success comes from Applicure's marketing team. They did a great job in providing feedback to me during the white paper writing process. As a result, the white paper, the process, and the remote team communication turned out better than I expected. Team collaboration goes a long way and becomes extremely important even if team members are thousands of miles away from each other and located in two countries - (Cincinnati, OH, U.S.) and Israel.
Immediately following the white paper, the Applicure marketing team requested I write copy for a new brochure they planned to use to attract new prospects. The brochure's goal: reach new customers in the U.S. market with a target audience consisting primarily of executives and upper management at U.S. based data centers. I will post more about the brochure copy in a future post.
Tags: web application firewall, web site security, white paper writing, White Papers
This entry was posted on Tuesday, March 11th, 2008 at 1:19 pm and is filed under Marketing, White Papers. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
