The Young Copy Blog
Professional Writer Dave Young Featured in Inc. Magazine on Email Marketing Strategies
Wow! What a great way to complete 2010. Dave Young, professional writer and founder of Young Copy, was recently featured in an Inc. Magazine article on how to write compelling subject lines that increase email subscriber open rates.
Inc. Magazine is a NYC-based monthly magazine for people dedicated to learning about running and building a business. Inc. Magazine features subject matter experts on marketing and other business strategies to help entrepreneurs and executives improve business performance and efficiency, and increase revenue. The magazine also publishes the Inc. 500 & Inc. 5000 lists, annual lists of the top 500 and top 5000 fastest-growing private companies in the U.S.
In the article, Dave provides professional advice and valuable tips on how to write compelling subject lines that will entice your email subscribers to open and read your emails and newsletters. Take a few minutes and head over to the Inc. website to learn How to Write a Compelling Email Subject Line.
So what does it take to write a compelling subject line?
Dave says all good marketing starts with an understanding of your target audiences. To succeed, you need to know which products and services will appeal to your target audiences, as well as the type of tone they expect from you. “What I’ve learned is that the more familiar you are with your target audiences and the more you’re in front of your target audiences, the more likely they’ll open the email,” Dave says.
He also points out that using a personal approach and the right language is essential to be heard, just like you would do in a phone conversation with your customers. Avoiding certain words will also help your emails evade spam filters. Consistency is another thing to take into account when sending out emails to your customers. Dave says a consistent subject line is essential to getting people to open your email.
You can find out if your subject line is working or not by looking at the open rate statistics collected by many marketers. To increase the open rate and to have a compelling subject line, you need to be on good terms with your email subscribers, Dave concludes.
How can you benefit from a professionally written subject line?
By looking at your email marketing campaign’s open rate statistics, you can get a sense as to whether your subscribers, or target audiences, were inclined enough to open your email based on your subject line. Note that your subscribers must be familiar with you and your brand as well so consider those factors when analyzing your data. So what do you do if your subscribers don’t open your emails or your open rates are somewhat low? Rewrite your subject line to make it appealing to your customers. Or let professional copywriters with extensive email copywriting and newsletter copywriting experience do it for you.
Leading professional writing companies, like Young Copy’s team of newsletter copywriting experts, study open rate statistics to learn exactly what is needed to write the right subject line. Among other services, Young Copy offers email copywriting services for companies seeking a professional approach to writing emails with compelling subject lines that reach their target audiences and increase open rates. The right subject line means higher open rates, and higher open rates equates to more of your subscribers reading your content.
Additionally, increased open rates mean more of your subscribers will click over to your website and purchase your products and services. Of course you need to make sure you are using professional email copywriting services and professional newsletter copywriting services to enhance the body content of your emails. But in the long run, it all boils down to this – the right subject line means more revenue for your company.
Young Copy can help you get started with email marketing solutions and email copywriting services that increase open rates and get your subscribers to take action.
Why Young Copy
Young Copy professional copywriting services can ultimately increase your revenue. If you want to increase your revenue with compelling email subject lines and content written by a professional email copywriting services team, Young Copy’s newsletter copywriting services, email copywriting services, and email marketing services can help you meet and exceed your email marketing campaign goals.
At Young Copy we offer a complete email marketing solution with professional email and newsletter copywriting services. We are a team of professional writers dedicated to writing for your success. We write compelling copy that will turn your email subscribers into paying customers.
Find out how Young Copy can help you improve your email open rates and generate more revenue by making sure your emails are read by your email subscribers. Contact Young Copy today to learn more about our professional email marketing services that will help you reach your target audiences.