The Young Copy Blog
Ping! Zine Article Published: Generating Leads With White Papers
At Young Copy, our white paper writing services have become very popular over the last several years. Why? White papers are one of the best marketing tools a serious business can use to generate leads. The return on investment for white papers can be staggering, resulting in tens of thousands (or more) in additional revenue per white paper.
Read the article
I have wanted to write an article about white papers for a while, but have been too busy writing white papers to write an article on the topic itself. In the latest issue of Ping! Zine web hosting magazine, I wrote Generating Leads With White Papers that describes in detail how your business can benefit from a well-written white paper.
White papers are not for every business, just those that want to generate high quality, revenue-generating leads. And it can all be done with a well-written white paper. I have personally seen many companies generating leads from using white papers written by Young Copy. And like all our promotional and technical writing services, clients receive high quality white papers for a fraction of what other so-called writing companies are charging when using Young Copy’s white paper writing services.
What you will learn
As a professional writer and having written copy for dozens of software, hosting, and technology companies, I have learned that many people often think a white paper is a 1-2 page technical document describing a technical solution. A white paper is much more than a 1-2 page technical document. In the Generating Leads With White Papers article I go over everything you need to know about white papers including the following.
- Defining a white paper
- Purposes of a white paper
- Who reads white papers
- Debunking the white paper myth
- White paper layout
- White paper design
- Publishing white papers
- Cost of white papers
The Generating Leads With White Papers article is not to teach you how to write a white paper, but to educate you on the benefits of using white papers to generate qualified leads for your business. I highly recommend you take a few minutes to read the article and as always, contact me with any questions or comments.
How to get the article
Three ways you can read the article – all exceptional and worth your time.
1. Download the PDF version of Generating Leads With White Papers.
2. Read the full HTML version in the Young Copy Resource Center on the Generating Leads With White Papers page.
3. Visit Ping! Zine Web Hosting Magazine, download issue 37, and turn to page 32.
