The Young Copy Blog
PEER 1 Showcase: Coordinating Online and Offline Marketing for Maximum Effectiveness
As time permits, I like to write about projects I have completed. Some projects are recent while other projects are from a while ago. Doing so gives me a chance to show prospective clients (and my loyal blog subscribers – thank you) the type of work we do here at Young Copy and the successful clients we work with on a daily basis.
A while ago, PEER 1, a global colocation and web hosting provider with 17 data centers worldwide (and growing), hired Young Copy to write white papers, brochure copy, email newsletter copy and other marketing communications content. In marketing, combining offline marketing such as brochures, print newsletters and white papers, with online marketing like website content, press releases, blogs, and email newsletters, generates a much stronger response in terms of high quality leads.
Take a few seconds and look at the PEER 1 Corporate Brochure I wrote. Each element in the brochure serves its own purpose, but providing a website address in the brochure can lead to a website visit, where web content can persuade the visitor to download a recent white paper or sign up for a newsletter in exchange for an email address. You can see the potential for educating prospective clients multiply when both offline and online marketing tools are used together.
One of PEER 1’s sub-brands, Server Beach, a self-managed server hosting company, also used Young Copy’s professional copywriting services to coordinate existing online and offline marketing efforts. Their new website copy compels visitors to take action and positions Server Beach as industry experts.
Generating leads and speeding up the sales cycle
Getting noticed by your target audience produces high quality leads. And the more channels you use to reach your target audiences, the more leads you can generate. But it takes many steps to move a lead toward a sale, especially when your product or service is complex or expensive. Generating a coordinated marketing campaign with both online and offline elements can speed up that process. For example, reach prospects by using professional copywriting services to coordinate white paper writing and brochure writing, and make sure the website copywriting offers ways to receive the offline materials.
Different influencers among your target audience have unique needs, so a combined sales campaign with many hooks but the same focus gets everyone on the same page faster and helps you close a sale faster.
Young Copy, we are copywriting experts
We are experts at writing compelling copy that turns visitors into customers. Young Copy professional copywriting services include brochure writing services, white paper writing services, website content writing services, and other writing and marketing services such as search engine marketing (SEO) that will take your business to the top of your industry. We also specialize in effective marketing campaigns for technology, ecommerce, and web hosting, or any business that requires delivering a well-crafted message that motivates readers to take action.
Young Copy’s team of expert copywriters can work seamlessly with your in-house design team to produce your powerful marketing collateral, just like we did with the PEER 1 Corporate Brochure. Or Young Copy can handle both the professional copywriting services and the professional design services, depending on your specific needs. Contact Young Copy today to learn more about customizing your offline and online marketing to attract your target audiences and turn visitors into customers. In turn, you can improve your sales process and generate more revenue.
View and Download PEER 1 Brochure
In case you missed the links to download the PEER 1 brochure, click on the links below to download and view. The PEER 1 brochure is really nice – well designed and well written. Exactly what you can expect when a professional copywriting company and a talented design team collaborate. Plus the PEER 1 Corporate Brochure only takes a few seconds to download.