SEO
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Benefits of Optimized Press Releases
You’re a marketer or you just want to get some buzz going about your business, right? So how do you do that? One piece of the puzzle is to utilize optimized press releases. When you include optimized press releases as part of your marketing strategy, you generate traffic, build buzz, and get more return on investment than almost any other form of online advertising or Internet marketing.What is an optimized press release?
An optimized press release is just like a standard press release, but written and formatted for search engines. The average press release is about 400-500 words, depending on what you have to say for that particular release. For approximately every 100 words, you include a text link back to your website using a variety of keywords and phrases that your customers use when searching through their favorite search engine. Remember, Google counts for the majority of your traffic. (If you disagree with me on that, talk to me.)
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SEO Tips, SEO Techniques
As a professional writer I have the wonderful privilege to write articles for two prominent magazines in the software, hosting, technology, and ecommerce industries. Although my primary focus is dedicated to promotional writing services and technical writing services, I often write about ideas and concepts that complement my professional writing services. For example, I wrote an article for Ping! Zine magazine in December 2007 that describes the basics of search engine optimization (SEO) and provides some useful SEO Tips and techniques that anyone can implement. I have posted the SEO Tips and a link to the full article on the Young Copy website to help you get started with your own search engine optimization campaign.
