Marketing
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Ping! Zine Article Published: Are you ready for a website audit?
When clients hire Young Copy to write compelling website content and copywriting, part of the process includes performing a complete website audit. Young Copy has been auditing websites for years, but until recently, I never used the phrase “website audit” when speaking to clients. So why did I write an article on website auditing?So why now?
Over the years Young Copy has been perfecting website content and copywriting to help clients increase their revenue. Although Young Copy is a promotional and technical writing services firm, clients have always requested marketing services including search engine optimization (SEO) services as well as marketing design services such as website design, banner design, magazine ad design and so on. That said, we have started surfacing those marketing services so more clients can be aware of everything we offer.
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Standard Press Releases vs Optimized Press Releases
Press release marketing is one of the most powerful marketing tools you can use to boost traffic, generate leads, and increase revenue. But there’s a difference between standard press releases and optimized press releases. Do you know the differences? Do you know how much of an impact optimized press releases can have on your business?What you’ll learn
You may already be utilizing standard press releases, but you may not be generating the results you want or expect from a press release marketing campaign. As Senior Editor of Ping! Zine Web Hosting Magazine, I recently published an article detailing the major differences between standard and optimized press releases.
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Benefits of Optimized Press Releases
You’re a marketer or you just want to get some buzz going about your business, right? So how do you do that? One piece of the puzzle is to utilize optimized press releases. When you include optimized press releases as part of your marketing strategy, you generate traffic, build buzz, and get more return on investment than almost any other form of online advertising or Internet marketing.What is an optimized press release?
An optimized press release is just like a standard press release, but written and formatted for search engines. The average press release is about 400-500 words, depending on what you have to say for that particular release. For approximately every 100 words, you include a text link back to your website using a variety of keywords and phrases that your customers use when searching through their favorite search engine. Remember, Google counts for the majority of your traffic. (If you disagree with me on that, talk to me.)
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Cool Internet Marketing: Wii and Youtube
Familiar with Youtube? I bet you are. Like most Internet marketers, you’re looking for ways to stand out creatively in your online advertising efforts. Today I came across a 45 second video produced by Nintendo Wii and shown on Youtube. The video shows a snippet of Wii’s Wario Land: Shake It! game. You’re in for a real treat when you watch the video.4.8 million views and counting
The Wario Land: Shake It! video has been viewed over 4.8 million times since its launch (as of today’s posting). Impressive? You bet. But what are the numbers on increase of sales or exposure to the game itself? Although the video is cool and the effect from a marketing point is right-on in terms of creativity, metrics above all are most important.
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Dependable Solutions And A Winning Slogan
Dependable Solutions, a technology management firm based in Wisconsin, provides professional technology solutions for organizations ranging from small to large businesses, government, police departments, and K-12 school districts. In September 2007, the team over at Dependable Solutions contacted Young Copy requesting professional writing services for their upcoming K-12 conference. Aside from writing postcard copy for the conference, full website copy, and brochure copy, I developed a catchy advertising slogan to help the company boost revenues. Did it work?
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Developing A Winning Advertising Slogan
Learn how a successful IT company developed their slogan and explore the various elements that make a successful slogan. Keep reading. -
Parallels® Does It, So Can You
If you work in the hosting industry at any capacity, you should be familiar with Parallels, a software company dominating the industry with their new virtualization and automation products. Back in December 12, 2007 Parallels announced their rebranding initiative, changing the name from SWSoft to the now popular Parallels. The new brand took off as expected, thanks to the genius marketing team led by Kurt Daniels, senior vice president of marketing and online at Parallels.
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New White Paper – Applicure
I get a lot of requests for white paper writing. Companies are using white papers to produce new leads, educate prospects, and drive traffic to their websites. In the fall of 2007, I started working on a white paper for Applicure, an Israel based software company specializing in web application security. Prior to now I have not posted any white papers in my portfolio so I figured Applicure’s Network Firewall Protection Is Not Enough white paper makes a great first impression.
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Top 10 Press Release Marketing Tips
I recently published another article in Ping! Zine web hosting magazine called “Marketing With Press Releases” that list the top 10 rules for a winning press release marketing strategy. I have extracted those top 10 rules for you and placed them in their own document at Winning Press Release Marketing Strategy. The article makes my 10th contribution to the magazine.
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A new blog – why now?
Blogs have been on the Internet scene for several years now. I have always felt compelled to implement a blog, but never had the time or at least thought it was the right time to implement one. If you have been reading the Young Copy website, you know that I am a professional writer and help clients with all their promotional writing and technical writing projects. But there is more to it than just being able to write great copy or technical documents. Everything I do as a writer helps educate customers and prospects, generate leads, and ultimately increase value and revenue for my clients. So a new blog – why now?
