Branding
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Young Copy’s New Site, New Slogan
After months of hard work and determination, Young Copy finally got a new face lift. Built on a new content management system, lathered in a fresh coat of paint, and branded to be the number one professional writing services firm in the world, Young Copy is moving forward and taking names. While the designer was busy ripping some new graphics and coding some serious CSS, I was working diligently on making sure the new site’s search engine optimization framework was in place. And I decided it was time for a new slogan, a slogan that would represent the Young Copy brand and emphasize what we do for our clients. -
Dependable Solutions And A Winning Slogan
Dependable Solutions, a technology management firm based in Wisconsin, provides professional technology solutions for organizations ranging from small to large businesses, government, police departments, and K-12 school districts. In September 2007, the team over at Dependable Solutions contacted Young Copy requesting professional writing services for their upcoming K-12 conference. Aside from writing postcard copy for the conference, full website copy, and brochure copy, I developed a catchy advertising slogan to help the company boost revenues. Did it work?
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Developing A Winning Advertising Slogan
Learn how a successful IT company developed their slogan and explore the various elements that make a successful slogan. Keep reading. -
Parallels® Does It, So Can You
If you work in the hosting industry at any capacity, you should be familiar with Parallels, a software company dominating the industry with their new virtualization and automation products. Back in December 12, 2007 Parallels announced their rebranding initiative, changing the name from SWSoft to the now popular Parallels. The new brand took off as expected, thanks to the genius marketing team led by Kurt Daniels, senior vice president of marketing and online at Parallels.
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Company Branding – WebHero
The other day I received my copy of WebHosting.Info’s NewsGrid Daily newsletter. In the newsletter there was a banner ad flashing “free hosting, with no ads.” What caught my attention was the simplicity of the banner ad, but more importantly, the name of the company – WebHero.
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We Get IT – Great Branding?
Great branding comes along every once and a while, and is even more rare in the hosting industry. However, there are several major players who know how to take a hosting brand to the next level. Meet Peer1, a server colocation and managed hosting solutions provider. They nailed it with their new “We Get IT” slogan. Rarely do you see a hosting company with such a powerful tag line. And since they are in the Information Technology (IT) sector, playing off “IT” and “it” just makes sense. I wanted to learn more about who’s behind the slogan. Who came up with this well-positioned slogan? Was it an outside source or an internal source? Finding out was easy. And well worth it.
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Great Move Webmail.us
Branding is so important to the long-term success of a business, especially in competitive markets such as hosting and software. Everyday I research the latest news in the hosting and software industries (actually more than just those two, but for this post, I focus on hosting and software only). Today I came across a news announcement stating that Webmail.us, the mail division of Rackspace, changed its name to Mailtrust. Was the name change a great move on their part?
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