The Young Copy Blog
Young Copy’s New Site, New Slogan
After months of hard work and determination, Young Copy finally got a new face lift. Built on a new content management system, lathered in a fresh coat of paint, and branded to be the number one professional writing services firm in the world, Young Copy is moving forward and taking names. While the designer was busy ripping some new graphics and coding some serious CSS, I was working diligently on making sure the new site’s search engine optimization framework was in place. And I decided it was time for a new slogan, a slogan that would represent the Young Copy brand and emphasize what we do for our clients.
Before you read any further, go ahead and subscribe to my blog feed by clicking on the “Subscribe to RSS Feed” link to your right above the archives list. Although some blogs send you posts everyday, which may be good depending on the type of work you do, you’ll only receive one or two posts from me each week (unless you demand more, just ask). And that’s if I’m not too busy helping clients increase their revenue with fantastic promotional writing services or helping technology companies reduce support costs with easy-to-read (and use) manuals with our technical writing services.
Okay, so I inserted a shameless plug. Well, in my opinion, the plug isn’t shameless, but rather an attempt to help Young Copy continue to build its brand as the number one professional writing services company in the world. And we’re well on our way to achieving that goal. In 2008, Young Copy experienced tremendous growth, signing on big brand clients in the hosting, software, and technology industries. You will read about those clients in future case studies, a section I can now update quickly with our new content management system.
Even though I am the driving force behind Young Copy, I had to hire new talent to help me get projects completed on time. When I say new talent, I mean people who can research any topic and find valuable, solid sources I can use to backup my powerful copywriting. I mean people who can edit, checking for spelling and grammar, making sure our documents are polished and ready for the public. I mean people who can write instructions on how to use the most demanding software, who aren’t afraid to get down and dirty with technology. And they all have one thing in common – they meet my expectations, they exceed client expectations.
Now we can call ourselves a team, complete with a few top-notch researchers, editors, and some up-and-coming technical writers. We’ve got class. And in the coming year I am pulling all the stops. Young Copy will make every effort to market its services just like we do for our clients. Helping clients increase their sales and revenue on a daily basis (or saving on support costs) involves a lot of creativity backed by years of experience and professionalism.
To help support Young Copy’s ideology and enhance the brand further, I developed the “writing for revenue” slogan. Every company must earn revenue in order to stay in business. And every company wants to increase revenues. After all, if you’re the CEO of a company, or one of the top executives, your goal is to understand the big picture – more sales equals more revenue. And if you run your business like a pro, more revenue turns into more profit; something we all strive for in our business. Young Copy is no exception.
So how does Young Copy help businesses increase sales and revenue? We write. We write for revenue. Young Copy spends every day working on writing copy that motivates readers to take action, to download a product, to read a brochure, to purchase that new product or service. Young Copy spends every day working on creating some of the best user manuals, online documentation, and software guides to help companies build their self-help systems, thereby reducing support costs. Lower support costs means more money you can put back into your business. And the more you can put back into your business, the more revenue you can earn (assuming you’re running it like a pro).
So what do we do on a daily basis? We spend our time writing. What do we help our clients increase on a daily basis? We help our clients increase their revenue. Put it all together and you get “writing for revenue.” That’s what we do. And that’s what we’ll continue to do. Except we get better with each new project. Our clients experience significant success. As a result, we have bigger, more compelling, and more successful case studies to tell (show) the world. With the new Young Copy website, we’ll do just that.
One of the first phases of showing you the evidence of my (the Young Copy team’s) hard work is our new video testimonials coming in January 2009. I will personally be introducing five new video testimonials and a cool new case study video testimonial, each released over an eight week period. These videos are extremely nice. The sound is crisp and the production is high quality like all Young Copy projects. I’m sure once you see one testimonial, you’ll want to see the rest. To make it easy, I have created a new mailing list. I promise (I guarantee) not to spam you with anything other than a blurb and a link to new videos as they are released.
Subscribe to the Young Copy Video Testimonials mailing list.