The Young Copy Blog
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Ping! Zine Article Published: Fact Or Fiction: People Will Read All Your Website Content
Do you think people read all your website content? As a truly global marketplace that is accessible in almost every home, the Internet is full of possibilities for effective brand marketing, great customer service, and dramatically increased sales. Modern consumers look at your website copy as their first step towards making a purchase and, if you can effectively engage these qualified visitors, your website has the potential to turn qualified visitors into thousands of new customers.Great website content can inspire, educate, and ultimately turn people into fanatics and enthusiasts about your products and services. But are you sure these potentially lucrative new customers will read your website copy properly? Is it worth investing in high quality professional copywriting services if the vast majority of your visitors will only ‘skim the headlines’ and move on to your competitors’ websites?
In my latest article, Fact Or Fiction: People Will Read All Your Website Content, published in Ping! Zine Web Hosting Magazine, I discuss the reading habits of your visitors, describe the unique way website content is consumed, and tell you what you can do to guarantee that potential customers engage with your web copy and take action to get in touch, request a quote, make a phone call, download a white paper, or even better – order your products and services.
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Ping! Zine Article Published: 10 Ways to Promote Your Business in 2011
There’s no denying it – your business needs an online presence if you want to maximize every opportunity to sell your products and services. From blog posting to Twitter and Facebook, white papers and case studies to a search engine optimized website, SEO press release marketing and more, there are several great marketing methods available that you can start using today. Well written website content can have an immediate and ongoing effect on your business – so why are so many companies missing out on the opportunity to communicate with current and prospective customers and dramatically increase revenue?Business owners and executives are very busy, often involved in many different aspects of their company and operating with stretched resources at best. Creating and maintaining a network of quality content that resonates with your target audiences is time-consuming work that requires careful analysis. Your brand deserves to be seen – and with the right help, there are ten powerful steps you can take to attract more customers and generate more revenue.
In my latest article, 10 Ways To Promote Your Business In 2011, published in Ping! Zine Web Hosting Magazine, I demystify the world of web-based marketing and reveal the truth of ten simple steps to advance your online presence that will attract highly qualified customers to your door, website, phone, email – wherever you want. That sounds nice, right?
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Professional Writer Dave Young Featured in Inc. Magazine on Email Marketing Strategies
Wow! What a great way to complete 2010. Dave Young, professional writer and founder of Young Copy, was recently featured in an Inc. Magazine article on how to write compelling subject lines that increase email subscriber open rates.Inc. Magazine is a NYC-based monthly magazine for people dedicated to learning about running and building a business. Inc. Magazine features subject matter experts on marketing and other business strategies to help entrepreneurs and executives improve business performance and efficiency, and increase revenue. The magazine also publishes the Inc. 500 & Inc. 5000 lists, annual lists of the top 500 and top 5000 fastest-growing private companies in the U.S.
In the article, Dave provides professional advice and valuable tips on how to write compelling subject lines that will entice your email subscribers to open and read your emails and newsletters. Take a few minutes and head over to the Inc. website to learn How to Write a Compelling Email Subject Line.
