Professional Writing Services by Young Copy

Young Copy wrote a great case study for Profound Logic, a Dayton OH based company that specializes in developing intuitive software that enables modernization of the IBM System i platform.

Unless you have been using IBM System i software, you may not be familiar with Profound Logic’s products and services. To give you an incredible overview of what Profound Logic does and how they help their customers save hundreds of thousands of dollars, take a look at the case study Young Copy wrote.

The case study features Western Power Sports (WPS), one of Profound Logic’s customers who experienced tremendous success by using RPGsp. WPS is a wholesaler and distributor of power sports parts and accessories with corporate headquarters in Boise, Idaho.

View the Profound Logic/WPS Case Study.

Why it’s worth your time

I know you’re busy and time is valuable. But did you know that case studies can generate dozens of leads for your business? We’re not talking about leads worth only a few dollars each, we’re talking about leads worth thousands of dollars each. Not just any case study will do. You need a case study that’s written to educate the reader on why and how your business helped a customer. And you must have the data to back it up.

For example, Western Power Sports generates $250,000 in online orders a day since using Profound Logic’s RPGsp software. With over 14,000 orders a month, that’s serious revenue. The case study takes you through the growing pains WPS experienced, then gives you insight as to how and why Profound Logic’s solutions helped them grow beyond their previous capabilities.

Next Wednesday, June 10 at 3pm EST, I will be presenting a “Writing for Revenue” session at Web Host Boot Camp 2009, the first-ever virtual web hosting conference. The conference is free to attend so register now.

About the “Writing for Revenue” session

This is exciting. Not only is this the first-ever virtual conference for web hosting companies, but it’s Young Copy’s first-ever conference presentation. I write compelling website copy daily for clients all over the world. And I help clients achieve amazing results. Even though I specialize in the hosting, software, and technology industries, anyone who owns a website and needs great copy should attend. Plus it’s free. However, seats are limited so register now. Attendees will learn directly from me the types of website content, copy, and motivation techniques they should include as part of their overall marketing communication strategies.

On April 22, I launched the first three Young Copy client video testimonials showcasing CDGcommerce, Steadfast Networks, and R1Soft. Over the last few weeks I’ve been putting the finishing touches on our next three client video testimonials showcasing DotNetPanel, Layered Tech, and cPanel. Now with a total of six client video testimonials, you’ll get to hear from top executives from leading hosting, software, and technology companies.

Have the videos been successful?

You bet. Even though the first three videos have only been online for over a month, the Young Copy Client Video Testimonials page has approached the top 10 most viewed pages on the entire website. Client video testimonials are powerful, very powerful. In today’s Internet world, it’s time to go beyond just testimonials in text. Don’t get me wrong. Testimonials in print and text are still great, but nothing beats the power of video marketing using live, human interaction.

What do you get when you mesh professional copywriting skills and professional web design skills? You get a well organized, cross-browser friendly, usability enhanced, high-impact, sales-driven website and an increase in visitor-to-customer conversion rate. A few weeks ago, the Young Copy team launched DotNetPanel’s new Windows hosting control panel website.

Check it out at http://www.dotnetpanel.com.

About the DotNetPanel design, copy, and SEO

Young Copy is known for professional writing services including promotional writing and technical writing. However, I have worked with top designers for over a decade, developing websites that are designed to attract and convert visitors to customers. DotNetPanel already had a website, but asked us to redesign their website with multiple goals in mind:

After months of preparation, I finally finished editing and approving the first three of six Young Copy client video testimonials. I am extremely happy with the results of the videos. You’ll see testimonials from top executives at CDGcommerce, Steadfast, and R1Soft. The next set of three will include top executives from DotNetPanel, cPanel, and LayeredTech.

Why did I choose to include video testimonials on the Young Copy website?

I have spent more than 10 years working in the hosting, software, and technology industries. Over the last several years I have witnessed tremendous success with video testimonials produced by clients and friends of mine in those industries. Aaron Phillips, then vp of marketing and sales at LayeredTech, said the video testimonials published on the FastServers.Net website was one of the most popular pages on the entire site. The page received thousands of visitors and inspired a new wave of customers to signup for the dedicated server hosting company’s services.

You’re a marketer or you just want to get some buzz going about your business, right? So how do you do that? One piece of the puzzle is to utilize optimized press releases. When you include optimized press releases as part of your marketing strategy, you generate traffic, build buzz, and get more return on investment than almost any other form of online advertising or Internet marketing.

What is an optimized press release?

An optimized press release is just like a standard press release, but written and formatted for search engines. The average press release is about 400-500 words, depending on what you have to say for that particular release. For approximately every 100 words, you include a text link back to your website using a variety of keywords and phrases that your customers use when searching through their favorite search engine. Remember, Google counts for the majority of your traffic. (If you disagree with me on that, talk to me.)

Familiar with Youtube? I bet you are. Like most Internet marketers, you’re looking for ways to stand out creatively in your online advertising efforts. Today I came across a 45 second video produced by Nintendo Wii and shown on Youtube. The video shows a snippet of Wii’s Wario Land: Shake It! game. You’re in for a real treat when you watch the video.

4.8 million views and counting

The Wario Land: Shake It! video has been viewed over 4.8 million times since its launch (as of today’s posting). Impressive? You bet. But what are the numbers on increase of sales or exposure to the game itself? Although the video is cool and the effect from a marketing point is right-on in terms of creativity, metrics above all are most important.

This morning (Friday, January 9, 2009) I was reading my daily intake of email newsletters. As a professional advertising copywriter, I study print ads, online ads, persuasive ad copywriting techniques, and a dozen other attributes that lead to great ad copy. I rarely click on ads unless I think the copy is written well and has a perfect balance of ad copy and design. Keep in mind that great advertising utilizes a balance of copy and design. I’ll write on great design in future blog posts. But today I noticed an ad from deviantART in one of my newsletters. You see the image below? Notice the “Connect With Over 1 Billion” copy. Wait, there’s more. And it gets better.

After a busy year I finally had a chance to publish an article I wrote months ago, but had to file it away until I had a new site capable of updating website content quickly and I had enough time to sit down and start publishing again. If you have ever considered outsourcing your software documentation to a company that specializes in outsourced technical writing services, you should read my latest article in the Young Copy Resource Center 10 Reasons to Outsource Technical Writing Services.

The bottom line - you save money.

After months of hard work and determination, Young Copy finally got a new face lift. Built on a new content management system, lathered in a fresh coat of paint, and branded to be the number one professional writing services firm in the world, Young Copy is moving forward and taking names. While the designer was busy ripping some new graphics and coding some serious CSS, I was working diligently on making sure the new site’s search engine optimization framework was in place. And I decided it was time for a new slogan, a slogan that would represent the Young Copy brand and emphasize what we do for our clients.